Denza, the premium electric vehicle brand under BYD, is set to unveil its first concept supercar at the Shanghai auto show. This announcement comes after numerous spy shots and renderings of the sports car have surfaced online. The event will take place from April 23 to May 2, with Denza's booth located in Hall 8.1. Reports suggest that this supercar was initially designed as a production version of Fang Cheng Bao’s Super 9 concept but later rebranded under Denza. The model is anticipated to feature cutting-edge technology and an elegant design, priced above RMB 300,000, aiming to rival Porsche 911 in performance.
Details Emerge on Denza's Latest Venture into Supercars
In the golden season of autumn, whispers of innovation are sweeping through the automotive world as Denza prepares for a groundbreaking moment. The head of sales at Denza, Zhao Changjiang, confirmed that the brand is developing a supercar, which will make its debut at the upcoming Shanghai auto show. The decision to disclose this information stems from the circulation of road test images of the camouflaged Denza sports car and several artistic renderings. These visuals have sparked considerable interest among enthusiasts.
The Shanghai auto show, scheduled between April 23 and May 2, will serve as the stage for Denza's grand unveiling. Positioned in Hall 8.1, booth 8A01, visitors will get their first glimpse of the concept supercar. According to Zhao, this model represents the pinnacle of pure styling and incorporates world-class technologies. Originally tied to Fang Cheng Bao’s Super 9 concept, it has now been integrated into the Denza lineup. Media reports indicate that the vehicle will be available in both hardtop and convertible forms, targeting a price point exceeding RMB 300,000.
Beyond the allure of the supercar, Denza continues to thrive with its existing models, including the N7 SUV, N9 SUV, Z9 sedan, Z9GT hatchback, and D9 MPV. Notably, the N9, launched on March 21, serves as the flagship SUV with a starting price of RMB 389,800. Sales figures reveal robust growth, with 12,620 vehicles sold in March, marking a year-on-year increase of 22.77 percent.
From a journalistic perspective, Denza's move into the supercar segment signifies a bold step forward in the competitive EV market. By setting its sights on high-performance luxury vehicles, Denza not only diversifies its product range but also establishes itself as a formidable player capable of challenging established brands like Porsche. This strategic initiative underscores the importance of innovation and ambition in maintaining a leading edge within the rapidly evolving automotive landscape.